SEO Has Seen Its Biggest Shift in 20 Years:
How to Stay Visible in 2026

If your business has relied on the same SEO playbook for years, it is time to face an uncomfortable truth: how buyers find businesses has changed more in the last 18 months than it did in the previous two decades. As a result, the tactics businesses have relied on to improve search rankings may not deliver the same results. The rules have changed, but most established businesses have not adapted.

This session is for businesses working to build an online presence, improve their search rankings, or trying to understand why their established visibility is slipping away. In this webinar, Jennifer DeRosa will explain what has changed, which SEO fundamentals still matter and what you need to do differently in 2026 to remain visible online.

What You’ll Learn:

• Why your traditional SEO is quietly losing ground, and what’s replacing it
• How search behavior has fundamentally changed, and what that means for the way buyers discover companies like yours
• The specific signals that now determine whether you show up or get skipped
• The practical changes you can start making right away to protect your visibility
• What SEO changes do you have questions about? Submit your question when you register, and we’ll try to address it during the webinar.

This webinar is hosted by SCORE NATIONAL.