How To Build A Website From Scratch

Tired of lackluster results from your DIY website? This comprehensive website-building course is the answer to amplifying your online presence and Profits


Feel Like a Rock Star

Guidance Given by Seasoned Website Developers and Experts

Over the past 23 years, we have answered so many questions for our clients, and we answer them all here in one place just for you.  We know the doubts you have, the questions you have, and where you need assistance, and we deliver a solution. We have learned coding, learned design, learned methodologies, learned processes, and most of all learned about customers like you.

Less Frustration

Our Coaches are Easy to Understand

We are techies that know how to speak to you in regular English! We start from the beginning and go at a nice pace, explaining a lot of tips we have learned over the years. Our videos are just the right speed, easy to understand, and super helpful. 


Take Your Self-Built Website to the Next Level and Attract More Visitors



Real Specific Help

Online Live Web Design Group Coaching

When you enroll in any of our Toto programs (the Toto Coaching Entire Website Course, Toto Fast Track, or the Toto 1-on-1 Website Coaching), you will have access to our live, online, group coaching sessions!

Learn from others as we answer other students' questions as well!

Great Results

You Will Build Your Website Correctly

Your website will be built correctly so that Google understands it and returns it in search, as well as visitors understand it and trust you, and engage with you!


Save Time

Online Web Design Classes & Videos are in One Place

When it comes to learning how to build a website, the process can seem daunting and nearly impossible if you’re trying to teach yourself from online resources. Videos are often too technical or not technical enough, leaving you no closer to your goal of building a website than when you started.

That’s why we created an organized website building course that offers step-by-step instructions for beginners like me. With this course, you will avoid wasting time searching online for answers and instead get straight into the practical tasks that would help me build my first website.

Save Money

Toto Coaching is Affordable

All of the lessons we are teaching is what web developers would charge you thousands of dollars to do and you are doing this yourself.


Follow a Proven Path

Your Web Building Tasks are Organized

Since 1994 we have perfected a process that results in an amazing website.  Our process is organized, simple, and easy to follow.  You will not be overwhelmed with work, you will be overwhelmed with joy!


How to Make a Website on Any Platform

Our training applies to all platforms.  Whether you are using WordPress, Wix, Squarespace, GoDaddy or another online web builder platform, this class will help you develop your website.  We are teaching you the "secrets" that web developers learn throughout their careers... concepts and processes that work on any website.

platforms software

What You Get With Toto Coaching


Save time with self-paced, online lessons and classes that you can complete on your own schedule


Save money with professional guidance to create a website that gets found online


Save your sanity with organized, easy-to-understand training modules


Feel empowered with weekly online coaching sessions where you can have your questions answered


Feel confident you are building your website the right way


Get better results than what an inexperienced web developer would provide


The Toto Coaching experience leads to a finished and launched high-quality website, ultimately getting higher-quality customers

Frequently Asked Questions

Once you sign up, you will have access to all of the video lessons and live coaching for 3 months (90 days), and you are able to extend your membership on a monthly basis for as long as you would like!

Some of our students like to keep the monthly access to refresh their memory or to have help when they would like to make tweaks to the website.  

Remember, your website is an integral part of your sales process and the more attention you give it over the years, the better it will perform, and the more leads you should get. Keep your membership and attend the live coaching sessions to get new, fresh ideas as your business grows.

Ah, this is a great question. We have built this class so that you should be able to complete your website comfortably in 4-10 weeks.  You can do this faster or slower depending on:

  • If you have a logo and color scheme already
  • How much time you have to put into building your website
  • How much copy you already have written that you can repurpose
  • How many images, photos, and videos you have taken already
  • How organized you are (Do you have your photos organized on your computer sorted by name or into folders?)
  • How decisive you are
  • How many pages you will have on your website

We have built small 4-5 page brochure-type websites in a weekend so it can be done!  We have built this class so that you should be able to complete your website comfortably in 4-10 weeks.


We have recorded around 27 hours of video lessons if you choose to watch all lessons.  

3 days each week you can choose to attend our hour-long live coaching sessions, or you can watch them later. 

Besides the video lessons and the live coaching, you will need to set aside time to build your website. Some of our lessons have time baked into the lesson so that you can pause the video, do some work, and then resume the lesson. Others will have an assignment for you to complete on your own time after watching the lesson.  The amount of time that the assignments take you depends on how much material you have prepared already and how organized you are.

Yes!  We hope that you watch ALL of the video lessons so that you have comprehensive knowledge regarding building your website, but certainly if you already understand a concept (for example, you already have email hosting set up, you don't need to watch the email hosting lesson unless you want to make sure yours is the best!) you don't need to watch that lesson.

The lessons have been put together in order: we have perfected this process over 25 years of building websites with many, many customers and it works.  We suggest you watch the videos and do the assignments in the order presented to get the most out of our course with the least frustration, but you are a free person and you can feel free to watch them in a different order.

To get the best results, you will be working on your website as you go along.  Sometimes we will have you pause a lesson and complete some assignments right while watching a video lesson. Other times we will give you an assignment that you should complete prior to watching the next lesson.  

If you have a lot of time and you are the type of person that likes to have an overview of what you should do prior to starting a task, you could watch all of the video lessons, then go back to the beginning and complete the assignments for each one. 

Either way, you will have guidance throughout the web-building process.

While we don't try and steer you to one platform or another, we do have a lesson very early on in the course that discusses what you should look at when choosing a platform. You should choose the platform that you personally feel the most comfortable using.  

Also, remember that you can always start with one platform initially and as you outgrow the platform you can rebuild on a different platform that meets your needs later on in your business growth.  Yes, it will be more work to rebuild your website on a different platform, but after taking this course you will have an understanding of all the concepts you need as well as a base of a website with content, so the work will be not as intensive as building your first website.  

To use the software to build your website, you need to learn things like how to add a heading or a photo or a paragraph to a page, how to create a new page, how to change your logo, colors, fonts, and more. Some platforms make this easier than others for sure!

Toto Coaching gives you a solid understanding of website building and best practices. We will not go over how exactly to use the software you are using to build your website. Many of the platforms available have wonderful support areas where you can look up answers to your questions, they have a support helpdesk where you can send a ticket in about an issue or question, or there are tons of videos online that explain how to use the software.  

We do have a user group where you can ask questions of other Toto students and get feedback, and you can also answer questions that other students have as well!

Yes!  During some of our live, weekly coaching sessions, we will answer questions regarding website building from our students!  You will learn how to submit a question and we will answer this on a weekly basis!

Yes!  Many of our students already have a website that is either complete or half-built.  

Some of our students have started this process and have gotten frustrated because they are not experts in web building, they are experts in their field. Toto Coaching is perfect in this situation because these students know what they are looking for, and have already discovered how much they don't know!  

Some of our students have a live website that they have problems editing or they would like to make their website better.  Toto Coaching is perfect in this situation because our course is all about making your website the best it can be - building it properly.

Yes, we offer a 100% money back guarantee within 7 days of signing up for the Fast Track program and 14 days for the full program.

We hope that you are able to finish your website by yourself like so many of our students, but sometimes life gets in the way and you get too busy, we understand.  Since we have been in this industry so long, we do have referrals in this case.

Yes. One of the biggest differences in the Toto Coaching course compared to others is that we explain technical things in plain, normal English language that anyone can understand. The scripts for our lessons have been watched and reviewed by a cross-section of different people with different technical levels who have given us feedback to make sure that we are clear when we explain a concept!

Yes! If you would like private coaching, you have two options:

  1. You can sign up for private website coaching hours a-la-carte by the hour.  You will receive intensive sessions with a seasoned web developer who will answer your questions, look at your website, and give you advice.  This is a great option for those who want to build an amazing website and are looking for a personal guide. Learn more here:
  2. Sign up for our full Toto Coaching course with 5 hours of private coaching included. With this option, you get the course lessons, the live, weekly coaching and the 5 private coaching sessions when you feel they would be most beneficial to you.You will receive intensive sessions with a seasoned web developer who will answer your questions, look at your website, and give you advice.  This is a great option for those who want to build an amazing website and are looking for a personal guide.

    Learn more about our Toto 1-on-1 here:

Here are some questions we will answer

How do I choose and register a domain name?

What is SEO?

How do I perform keyword research?

How do I set up my Google Business Profile (Google My Business)?

How can I create a website that will resonate with visitors?

How do I create a site map?

How do I write copy for good SEO?

How do I find, take and optimize images for my website?

What makes good design?

How should I lay out my pages?

How do I go live?

How do I measure how well my site is doing in search?

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