DIY SEO COURSE for Business Owners

Learn SEO and Start Ranking Today!

Subscribe to Toto Coaching and get the entire SEO Course Bundle!

for only $49/month!

DIY SEO Course - SEO 201 for Entrepreneurs

Transform your website into a powerful tool for attracting and engaging your ideal customers. Enroll in Toto Coaching and get the entire "SEO 201 for Entrepreneurs: How to DIY Search Engine Optimization Step-by-Step". Take the first step towards mastering the art and science of SEO by learning the latest SEO strategies.

The DIY SEO COURSE Bundle Includes All the SEO Foundation courses:

for only $49/month!

This course is for you if you want:

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To get the complete proprietary system developed and used by Toto SEO

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Hands-on walk through of the SEO basics

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Step-by-step instructions and SEO help

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On-Page SEO Strategies and their role in overall SEO services.

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Improve your SEO and get your website in a great position in the search engine results pages!

SEO 201 for Entrepreneurs: How to DIY Search Engine Optimization Step-by-Step

Course Description:

"SEO 201 for Entrepreneurs: How to DIY Search Engine Optimization Step-by-Step" is an entire course and a comprehensive bundle designed to empower entrepreneurs with the knowledge and tools needed to optimize their online presence effectively. This SEO training course will guide you through mastering SEO, leveraging the latest in AI technology and proven strategies to enhance your website's visibility and search engine ranking.

What You Will Learn:

  • Understanding Your Audience: Learn how to create detailed buyer personas to truly understand your target customer's needs, preferences, and search behaviors. This foundational knowledge will set the stage for all your SEO efforts. This approach to SEO is built to not only be effective SEO but also to get your messaging on point, moving visitors down the buyers' journey.
  • Leveraging AI for Content Creation: Learn how to use Artificial Intelligence Language Models to generate compelling website messaging that resonates with your audience. Discover how to seamlessly integrate relevant keywords into your content, making it not only engaging but also search engine friendly.
  • Mastering Keyword Research: Gain hands-on experience from this training program to conduct thorough keyword research. This module covers where to find the most impactful words and ideas, how to select primary and secondary keywords, and the art of matching them with your website's pages to maximize visibility. Learn the basics of keyword research.
  • Utilizing Google Search Console: Unlock the potential of Google Search Console as a powerful tool for monitoring and analyzing your website's performance in search results. Learn how to interpret data, identify areas for improvement, and implement changes to drive better results. This course makes SEO real-world.
  • On-Page SEO Optimization: Get step-by-step instructions on optimizing each page of your website for search engines, including technical & best SEO best practices. From meta tags to content quality and usability, learn how to make your site irresistible to both users and search engine algorithms.
  • Local SEO Mastery: For businesses targeting local customers, this module is a goldmine. Learn the nuances of local search optimization, including how to claim your business listing, optimize for local keywords, and leverage local citations for improved ranking in local search results.

Who Should Enroll

This course is ideal for entrepreneurs, small business owners, and anyone interested in taking a hands-on approach to improve their website's search engine optimization.

Whether you're new to SEO or looking to update your skills, this course will provide valuable insights and practical skills to help you succeed in the digital marketplace.

Course Features

  • Comprehensive Video Lectures: You'll get engaging and informative video lectures that break down complex SEO concepts into understandable and actionable steps.
  • Practical Assignments to enhance your online SEO capabilities.: Apply what you learn with real-world assignments that help you put theory into practice, enhancing your website's professional SEO step by step.
  • Up-to-Date Content: Stay ahead of the curve with content that reflects the latest SEO tools, trends, and best practices.

for only $49/month!

SEO 201: Know Your Customer

DIY SEO Course - Understand Your Customer

SEO 201: Know Your Customer

SEO 201: Know Your Customer is a foundational course designed for beginners and seasoned marketers alike, focusing on the crucial first step of any successful SEO strategy: understanding your customer. This course guides you through the process of creating detailed buyer personas, identifying customer pain points, and articulating the benefits of your solution with precision. By the end of this course, you'll have a deep understanding of your target audience, which is essential for crafting effective marketing strategies and improving your online presence.

Course Features

  • Practical Assignments: Engage in hands-on tasks that apply concepts to your business, from discovery documentation to creating buyer personas with AI assistance.
  • AI Integration: Learn how to leverage AI tools for efficient and insightful documentation and persona creation, enhancing your SEO and marketing efforts.
  • Comprehensive Video Lectures: Engaging and informative video lectures that break down complex SEO concepts into understandable and actionable steps.
  • Final Project: Compile a discovery document and a detailed buyer persona that will serve as the cornerstone of your SEO and marketing strategy.

This course is for you if you want to learn:

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The right SEO results and techniques

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The secret to building a solid SEO strategy that resonates with your ideal customer

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How to leverage artificial intelligence to create amazing messaging that drives SEO success 

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How to talk to the heart of your customer

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To make your website soar in search engines like Google!

for only $49/month!

Upon completing "SEO 201: Know Your Customer," you'll be equipped with the knowledge and skills to craft a marketing strategy that resonates deeply with your target audience, setting the stage for advanced SEO tactics and successful online engagement.

SEO 201: Effective Keyword Research to Drive Organic Traffic

DIY SEO Course - How to Perform Effective Keyword Research

SEO 201: Effective Keyword Research

"SEO 201: Effective Keyword Research" is a specialized course designed to help you learn the skills and knowledge necessary to conduct comprehensive keyword research, a cornerstone of successful SEO strategies. This course delves into understanding the search engine mindset, assessing your website's authority, exploring different types of keywords, and employing advanced tools and techniques to create and optimize a keyword list tailored to your target audience.

Course Features

  • Interactive Quizzes: Test your understanding of the search engine mindset and SEO fundamentals with engaging quizzes.

  • Practical Assignments: Hands-on tasks that allow you to apply what you've learned by conducting real keyword research and analysis for your website.

  • Expert Tools and Techniques: Learn to use professional keyword research tools, with insights into setting up and interpreting organic insights and tracking keyword performance.

  • Comprehensive Guides: Step-by-step instructions on every aspect of keyword research, from initial brainstorming with AI to the strategic assignment of keywords to content.

This course is for you if you want:

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to enhance your website visibility

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leverage artificial intelligence and tools for SEO

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optimize content strategically

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deepen your SEO expertise

for only $49/month!

By the end of "SEO 201: Effective Keyword Research," you'll have a solid foundation in keyword research, equipped with the tools and strategies needed to drive targeted traffic to your site, improve your search engine rankings, and achieve your digital marketing goals.

SEO 201: Optimize Your Website: Pages and Posts

DIY SEO Course - Optimized Pages and Content

SEO 201: Optimize Pages and Posts

"SEO 201: Optimize Your Pages and Posts" is a detailed course designed to take your SEO skills to the next level by focusing on the critical aspects of on-page optimization. Increase your online visibility when you implement SEO optimizations. This course covers everything from the basics of SEO and the search engine mindset to advanced techniques for optimizing website copy, titles, meta descriptions, links, and images. Whether you're a content creator, digital marketer, or business owner, this course will equip you with the knowledge and tools needed to enhance your website's visibility and performance in search engine results.

Course Features

  • Practical Assignments: Get hands-on experience with assignments that allow you to apply what you've learned directly to your website or blog.

  • Expert-Led Webinars: Access to replayable webinars led by SEO experts, offering insights into content layout, AI for content writing, and more.

  • Interactive Quizzes: Test your knowledge and reinforce learning with quizzes, especially on topics like image optimization.

  • Comprehensive Guides: Step-by-step instructions on every aspect of on-page optimization, from preliminary steps like planning for redirects to advanced optimization techniques.

This course is for you if you want:

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to learn how to optimize website copy for content marketing

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to improve the SEO of your articles and pages like an SEO agency would do

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to get hands-on experience with assignments that allow you to apply what you've learned directly to your website or blog

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step-by-step instructions and SEO training

for only $49/month!

By the end of "SEO 201: Optimize Your Pages and Posts," you'll have a solid understanding of how to effectively optimize your website's content, images, and overall on-page SEO. This course will empower you to make informed decisions that boost your site's search engine rankings and user engagement, driving more traffic and conversions.

SEO 201: Optimize for Local Search Ranking

DIY SEO Course - How to Peform SEO for Local Search

SEO 201: Optimize for Local Search

"SEO 201: Optimize for Local Search" is a comprehensive course designed to empower business owners and entrepreneurs with the knowledge and tools necessary to enhance their visibility in local search results. This course dives deep into the nuances of local SEO, from mastering your Google Business Profile (GBP) to leveraging directory citations, managing reviews, and optimizing location and geo-pages. With a mix of theoretical knowledge and practical exercises, this course is your roadmap to dominating local search rankings and attracting more customers to your business.

Course Features

  • Interactive Quizzes: Test your understanding of local SEO concepts, from Google Business Profile setup (formerly Google My Business) to the intricacies of local structured data.
  • Practical Exercises: You'll also apply what you've learned by setting up and optimizing your Google Business Profile, creating directory listings, and developing location-based content.
  • Expert Guidance: Learn from detailed video tutorials, walkthroughs, and expert tips on maximizing your local search visibility and engaging with customers through reviews and optimized content.
  • Bonus Learning: Explore advanced topics like structured data markup to further enhance your local SEO strategy and stand out in search results. Understand SEO like a professional.
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This course is for you if you want:

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to understand key factors that influence local search rankings and the importance of accurate business information

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to learn who is eligible for a GBP, the critical information needed to set up and optimize your profile, and how to manage it effectively to maximize visibility.

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to discover the role of directory citations and aggregators in local SEO, how to create listings, and strategies for managing your citation builder campaign

for only $49/month!

By completing "SEO 201: Optimize for Local Search," you'll be equipped with the skills to significantly improve your visibility in local search results. From mastering Google Business Profile to understanding the impact of reviews and structured data, this course provides a solid foundation for dominating local SEO and driving more foot traffic to your business.

SEO 201: Google Search Console to Audit Your SEO Journey

DIY SEO Course - Learn Google Search Console

SEO 201: Google Search Console

"SEO 201: Google Search Console" is a targeted course designed to unlock the full potential of Google Search Console (GSC) for entrepreneurs, small businesses, non-profits, and other website owners. This course offers a deep dive into setting up, navigating, and leveraging GSC to monitor website performance, understand search queries, and improve your site's visibility in Google search results. Through practical instructions and strategic insights, you'll learn how to use GSC as a powerful tool for optimizing your website's search engine performance to move to the top of the search.

Course Features

  • Practical Exercises: Hands-on tasks that allow you to apply what you've learned by setting up GSC, analyzing your site's data, and implementing changes based on insights gained.
  • Expert Insights: Learn how to navigate GSC effectively, with tips and tricks for maximizing the tool's potential to improve your website's search engine rankings.
  • Interactive Learning: Engage with the material through guided tours of GSC, detailed walkthroughs of data analysis, and strategic planning for SEO performance improvement.
  • Real-World Applications: Discover how to apply GSC data to make informed decisions about your SEO strategy, from technical fixes to content optimization.
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This course is for you if you want:

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to monitor your site's performance in Google search and identify opportunities for improvement

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are interested in understanding how your content performs in search and how to optimize it based on real data

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an in-depth look at the GSC dashboard, performance area, settings, and how to export data for external use, providing a comprehensive overview of the tool's capabilities

for only $49/month!

By the end of "SEO 201: Google Search Console," you'll be proficient in using GSC to monitor your website's search performance, identify and fix issues, and implement strategies to improve your search rankings. This course will empower you to make data-driven decisions that boost your SEO efforts and drive more organic traffic to your site.

Frequently Asked Questions 

The Toto Coaching online DIY SEO course is designed specifically for business owners and aspiring entrepreneurs who want to take control of their search engine optimization efforts. This comprehensive program covers everything from the basics of keyword research to advanced SEO strategies that can help improve your website's search engine ranking. Whether you're a small business owner or someone looking to expand your digital marketing knowledge, this course empowers you to learn at your own pace and gain essential skills for driving organic traffic to your site.

This course is tailored for small business owners, entrepreneurs, and anyone interested in enhancing their online presence. If you’re looking to understand SEO and want a practical, hands-on approach, then this is the perfect fit for you. The course is structured to cater to various skill levels, so whether you're a complete novice or someone with some experience, you'll find valuable insights to help you achieve SEO success.

In the Toto Coaching SEO course, you’ll learn the basics of SEO, including essential concepts such as on-page SEO, technical SEO SEO, off-page SEO, and more. You’ll also explore keyword research, backlinks, and how to use Google Analytics to track your progress effectively. The course is designed to provide you with a well-rounded understanding of search engine optimization so that you can implement best practices to boost your website traffic and improve your search rankings.

The course is structured in an easy-to-follow format, including video tutorials, step-by-step guides, and interactive exercises. You’ll also gain access to a variety of SEO tools and resources that will enhance your learning experience. Additionally, you’ll have lifetime access to the materials, allowing you to revisit the content whenever you need a refresher or want to dive deeper into specific topics.

Absolutely! The Toto Coaching DIY SEO course is designed for learners at all levels. If you want to learn SEO, you will learn a ton in this comprehensive SEO online course!!