Expert, Experienced Website Development Coaches Who Will Empower You

Guidance | Strategy | Results

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If you are looking for expertise

You've Come to the Right Place

Yes, our founder Jennifer DeRosa has been building websites since 1994!  We have worked with hundreds of clients throughout the United States for years. We know what questions you have and where you need guidance!

TOTO Coaching web building class is for


Small Business Owners














Offices that want to keep web development in-house


Regular people who want to build a fantastic websites on their own

"Infectious Passion" and "Amazing Source of Information"

Meet Coach Jennifer

Jennifer recently sold her web development agency that she formed in 2001 so that she could teach people like you how to build a website like her!


After learning HTML in 1994 for fun, Jennifer worked with businesses and organizations around the United States to build websites that produced great results.


Jennifer is the author of "Building DIY Websites for dummies" part of the "for dummies" series published by Wiley Publishing.


Jennifer is a frequent speaker for organizations such as SCORE, MeetUp and WordPress groups, and was included in SCORE's 2022 "Best of" Series for her presentation / webinar on "How to Hire a Web Developer" - Check it out here.


Most importantly, she built an amazing process that she and her team would take customers through when building a new website.


Now, this process is available to you at a fraction of the cost!

Contact Jennifer

  • LinkedIn

  • Resume

  • Order Jennifer's Book: Building DIY Websites for dummies


2023 SCORE Gold Level Presenter

Jennifer has been awarded the Gold Level Presenter by the Broward County SCORE Chapter for her presentations in 2023

Jennifer's No-Code AI and Machine Learning MIT certification, she has strengthen her ability to assist entrepreneurs and small business owners, like you, in optimizing their web presence in a way that sets her apart from the competition.

Providing services such as:


  • Better insights into data exploration techniques for both structured and unstructured data
  • More in-depth analysis of website metrics and user interactions.
  • Leveraging AI-powered tools for smarter content creation and SEO strategies.


At our Toto Coaching program, you will obtain some of this knowledge on how to integrate AI solutions into websites without complex coding, which will help your businesses create more personalized user experiences and website content and increase traffic.

Web Coach Josh Friendly
This is Coach Josh!
He has been building websites for 13 years since 2009!

"Extremely Knowledgeable and Fantastic Instructor"

Meet Coach Josh

Joshua hails from San Francisco: The city of tech, cable cars and sourdough. Joshua graduated from a technology-focused vocational school in 2004 with a Cisco Network certification, and also went on to study Art and Visual Design in college.


Josh ran a successful wedding and portrait photography business with his wife.  Looking for a professional and flexible way to display and market his photography portfolio, Josh built his first WordPress website in 2009, and has enjoyed designing and creating websites in WordPress ever since.

Customer Reviews

One of the Greatest Tech Teachers I’ve Met

Stephanie Miller

Jennifer is bar none, one of the greatest tech teachers I’ve met. We worked with her to do a revamp of our entire technology and web relationship for our business, we expected a skilled provider, but never anticipated what a great educator she was

I Truly Value Her Mentorship

Kristin H.

Jennifer has always been a caring, competent, and friendly professional to work with. I have always been beyond impressed with her willingness to teach me everything she knew and explain technical things in a clear and digestible manner. As a designer and professional, I know from experience that this is a rare quality to find in a business person.  I have worked and collaborated with Jennifer over the last 10 years on custom design projects. Jennifer is a true professional and will always put in her maximum effort with every project and client she works with, making sure to answer and inform her clients with any questions they may have about technology and design. She makes sure to listen to her client’s pain points and addresses them with actionable steps that produce superior results. She has an impressive track record of success with building custom websites, and I truly value her mentorship.

It’s Her Passion!

Michael LeBlanc

I have known Jennifer for over 20 years! From the very beginning, she transformed our business online persona to reflect the most modern trends and more effective strategies so we were better found (and understood) online. Along the way, she taught my staff and I to be empowered. After all, isn’t it better to teach a person to fish instead of catching them their dinner?

Here is what’s best about Jennifer. It’s her PASSION! Whatever she does, she does so with all her energy. She inspires everyone she touches with an infectious love for creating effective websites and naturally self-driven technologies. She also explains things in simple enough terms so all of us could become productive.

When we started with Jennifer we were only 6 employees. Now we are 24. We are grateful for her advice and counsel along the way. I highly recommend Jennifer for anyone looking to up their game in the online realm!

You Can’t Go Wrong in Working With Her!

Whitney Lowe

I have been working with Jennifer for seven years and extremely happy with our service. She has continually provided unique and innovative strategies and solutions for our web development needs. I originally found her with a simple Google search when I was looking into some aspects of search engine optimization or our website. Our company is on the opposite side of the country and not associated with any local search results, so the fact that she came up in the search made me recognize that she knew a great deal about search engine optimization and building good website experiences.

I find her very easy to work with and we have always been able to get immediate responses when we had challenges or problems that needed to be addressed quickly. I am so pleased to see that Jennifer is venturing out into the teaching arena to show other people how to do these things and you can’t go wrong in working with her!

Taught Me How to be Effective With My Website

Jenny Lambrech

Jennifer has taught me how to be effective with my website! It was very important to me that my website look clean and professional and my dessert pictures look sharp and inviting. I learned so much from Jennifer and her company on how to manage uploading pictures and changing text on my site. She is a wonderful and patient teacher while teaching me all the ins and outs of web design. She has insightful ideas and took the time to get to know me and the style I was looking to achieve. Her support team couldn’t be any more attentive! The response time is quick and extremely helpful!

How to do Things Properly

Rob Kurtz

I met Jennifer and her husband at a Techo-Bloc paving block event. They were both very helpful to my landscaping business. Her husband showed me the wide variety of outdoor grilling components I could sell to my clients.

Jennifer and her team completely reworked my website and I get a lot of very positive feedback from this makeover.. They were great to work with and helped me understand how to do things properly while allowing me to use my artistic license. I would highly recommend them.

Incredible in Helping me Learn

Bethany Simmonds

I work for a nonprofit, and Jennifer and her team built the website that we use. Jennifer has been wonderful to work with and has been incredible in helping me learn how to update and make changes to the website!

My Highest Recommendation!

George Bakes

I have been working with Jennifer for over 25+ years. She is exceptional, very thorough and produces a superior product based on your exact specifications. I give Jennifer my highest recommendation!

Removes the Mystery from the Immense World of Website Development and Technology

Caroline Daifotis

People try to do many things themselves, to save time and money; but to be successful, you need good guidance and instruction. This is especially critical in the ever-changing world of digital marketing and website development. In my personal, professional, and civic endeavors, my go-to coach over the last 20 years has been Jennifer DeRosa. Her vast knowledge, teaching style and commitment to her clients is unparalleled. She breaks down complicated tasks into bite size pieces. She removes the mystery from the immense world of website development and technology. She gives clear instruction and usable feedback during the learning process. Her tips have saved me time and frustration on countless occasions. While I like to think of myself as a competent digital communications and website manager, I owe my growing skill set and capabilities to Jennifer and Toto Coaching.

Kept Up With the Myriad of Changes

Richard G. Ryder

Jennifer has always been very patient with us older clients, who don’t have a clue about the inner workings of websites. She has kept up with the myriad of changes that have occurred in the nether world of computers and websites. Back in 1973, while at Cornell, I had trouble learning Fortran programming language. We used Hollerith/IBM (key punched our own) cards!
So much has changed, but Jennifer has kept up with all of it.
She makes things look easy, when they are not.

Highly Recommended

Anthony Corazzini

Excellent experience. Highly recommended. Jen is very knowledgeable and helpful.

Genuinely Interested In Seeing My Business Grow

Lawrence Levy

It was so great working with Toto. It is very apparent they have many years of experience in this field given their depth of knowledge and the clarity with which they are able to explain and instruct. I have very little understanding of tech-related things and am often hesitant take on things myself, but they take you through everything step by step with a lot of patience, which is what I needed. They have the spirit of true teachers, and they are genuinely interested in seeing my business grow. I am very grateful to have worked with them.

Creativity and Technology Know-How

Khristine Carroll

Jennifer’s responsiveness, professionalism, creativity and technology know-how has helped to establish a website and web-based presence which has helped to successfully brand our organization. She is truly gifted and will be a great teacher/coach to others hoping to gain expertise in this field.

Teaching Methodologies Through Explanations

Doug Gunsolley

I have worked with Jennifer for over 10 years. Her teaching methodologies and thorough explanations really take the mystery out of technology. She makes learning accessible and affordable. she has helped our business tremendously over the years. Highly recommend!

TOTO Coaching is different than any website building class or program out there.
Hear why from our customers.



Toto Coaching is Founded

Toto Coaching is founded and building the course begins!



Jennifer Sells TechCare

TechCare, a US-based Website Development Agency founded by Jennifer DeRosa was sold so that Jennifer could focus on taking all of her knowledge building websites and working with clients and putting it into Toto Coaching.



TechCare is Founded by Jennifer

Jennifer forms TechCare, LLC and builds websites for her clients!



Jennifer forms Executive Pages

Executive Pages was Jennifer's first Web Development Agency that she formed in 1997!  She spent more time explaining to customers what websites were and how it could help grow their business during these days! Jennifer closed Executive Pages on December 18, 2001 after she had TechCare up and running!



Jennifer Learns HTML

Jennifer learned HTML, the language that websites are built upon, at Providence College in 1994. She took an evening class for "fun" as she was interested in the world of websites!


Frequently Asked Questions

Whether you are a non-technical person or you are pretty technical, you can follow this course.  We explain technical concepts to you in a way that you can understand.

All Toto Coaches have been building and/or designing websites for years and years! We are all seasoned professionals!

Most of our students complete their websites themselves, but we understand that circumstances change. If you are looking to have someone else finish your website for you, we have resources! Reach out to us and we will give you a great referral!

Yes! We have a 7-day free trial! We give you access to two of our ACTUAL lessons so you can get a feel for what you will learn.  One of the lessons is a shorter and more simple lesson, while the other lesson is longer and more involved. This will give you an idea of the variety of lessons you will take once you are a fully enrolled student.  We made sure not to give you any lessons that require a previous lesson or some other type of previous work.

Sign up for the 7-day Free Trial Here!

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