If you are looking for expertise
You've Come to the Right Place
Yes, our founder Jennifer DeRosa has been building websites since 1994! We have worked with hundreds of clients throughout the United States for years. We know what questions you have and where you need guidance!
"Infectious Passion" and "Amazing Source of Information"
Meet Coach Jennifer
Contact Jennifer
2023 SCORE Gold Level Presenter
Jennifer has been awarded the Gold Level Presenter by the Broward County SCORE Chapter for her presentations in 2023
Jennifer's No-Code AI and Machine Learning MIT certification, she has strengthen her ability to assist entrepreneurs and small business owners, like you, in optimizing their web presence in a way that sets her apart from the competition.
Providing services such as:
- Better insights into data exploration techniques for both structured and unstructured data
- More in-depth analysis of website metrics and user interactions.
- Leveraging AI-powered tools for smarter content creation and SEO strategies.
At our Toto Coaching program, you will obtain some of this knowledge on how to integrate AI solutions into websites without complex coding, which will help your businesses create more personalized user experiences and website content and increase traffic.
"Extremely Knowledgeable and Fantastic Instructor"
Meet Coach Josh
One of the Greatest Tech Teachers I’ve Met
Jennifer is bar none, one of the greatest tech teachers I’ve met. We worked with her to do a revamp of our entire technology and web relationship for our business, we expected a skilled provider, but never anticipated what a great educator she was
I Truly Value Her Mentorship
Jennifer has always been a caring, competent, and friendly professional to work with. I have always been beyond impressed with her willingness to teach me everything she knew and explain technical things in a clear and digestible manner. As a designer and professional, I know from experience that this is a rare quality to find in a business person. I have worked and collaborated with Jennifer over the last 10 years on custom design projects. Jennifer is a true professional and will always put in her maximum effort with every project and client she works with, making sure to answer and inform her clients with any questions they may have about technology and design. She makes sure to listen to her client’s pain points and addresses them with actionable steps that produce superior results. She has an impressive track record of success with building custom websites, and I truly value her mentorship.
It’s Her Passion!
I have known Jennifer for over 20 years! From the very beginning, she transformed our business online persona to reflect the most modern trends and more effective strategies so we were better found (and understood) online. Along the way, she taught my staff and I to be empowered. After all, isn’t it better to teach a person to fish instead of catching them their dinner?
Here is what’s best about Jennifer. It’s her PASSION! Whatever she does, she does so with all her energy. She inspires everyone she touches with an infectious love for creating effective websites and naturally self-driven technologies. She also explains things in simple enough terms so all of us could become productive.
When we started with Jennifer we were only 6 employees. Now we are 24. We are grateful for her advice and counsel along the way. I highly recommend Jennifer for anyone looking to up their game in the online realm!
You Can’t Go Wrong in Working With Her!
I have been working with Jennifer for seven years and extremely happy with our service. She has continually provided unique and innovative strategies and solutions for our web development needs. I originally found her with a simple Google search when I was looking into some aspects of search engine optimization or our website. Our company is on the opposite side of the country and not associated with any local search results, so the fact that she came up in the search made me recognize that she knew a great deal about search engine optimization and building good website experiences.
I find her very easy to work with and we have always been able to get immediate responses when we had challenges or problems that needed to be addressed quickly. I am so pleased to see that Jennifer is venturing out into the teaching arena to show other people how to do these things and you can’t go wrong in working with her!
Taught Me How to be Effective With My Website
Jennifer has taught me how to be effective with my website! It was very important to me that my website look clean and professional and my dessert pictures look sharp and inviting. I learned so much from Jennifer and her company on how to manage uploading pictures and changing text on my site. She is a wonderful and patient teacher while teaching me all the ins and outs of web design. She has insightful ideas and took the time to get to know me and the style I was looking to achieve. Her support team couldn’t be any more attentive! The response time is quick and extremely helpful!
How to do Things Properly
I met Jennifer and her husband at a Techo-Bloc paving block event. They were both very helpful to my landscaping business. Her husband showed me the wide variety of outdoor grilling components I could sell to my clients.
Jennifer and her team completely reworked my website and I get a lot of very positive feedback from this makeover.. They were great to work with and helped me understand how to do things properly while allowing me to use my artistic license. I would highly recommend them.
Incredible in Helping me Learn
I work for a nonprofit, and Jennifer and her team built the website that we use. Jennifer has been wonderful to work with and has been incredible in helping me learn how to update and make changes to the website!
My Highest Recommendation!
I have been working with Jennifer for over 25+ years. She is exceptional, very thorough and produces a superior product based on your exact specifications. I give Jennifer my highest recommendation!
Removes the Mystery from the Immense World of Website Development and Technology
People try to do many things themselves, to save time and money; but to be successful, you need good guidance and instruction. This is especially critical in the ever-changing world of digital marketing and website development. In my personal, professional, and civic endeavors, my go-to coach over the last 20 years has been Jennifer DeRosa. Her vast knowledge, teaching style and commitment to her clients is unparalleled. She breaks down complicated tasks into bite size pieces. She removes the mystery from the immense world of website development and technology. She gives clear instruction and usable feedback during the learning process. Her tips have saved me time and frustration on countless occasions. While I like to think of myself as a competent digital communications and website manager, I owe my growing skill set and capabilities to Jennifer and Toto Coaching.
Kept Up With the Myriad of Changes
Jennifer has always been very patient with us older clients, who don’t have a clue about the inner workings of websites. She has kept up with the myriad of changes that have occurred in the nether world of computers and websites. Back in 1973, while at Cornell, I had trouble learning Fortran programming language. We used Hollerith/IBM (key punched our own) cards!
So much has changed, but Jennifer has kept up with all of it.
She makes things look easy, when they are not.
Highly Recommended
Excellent experience. Highly recommended. Jen is very knowledgeable and helpful.
Genuinely Interested In Seeing My Business Grow
It was so great working with Toto. It is very apparent they have many years of experience in this field given their depth of knowledge and the clarity with which they are able to explain and instruct. I have very little understanding of tech-related things and am often hesitant take on things myself, but they take you through everything step by step with a lot of patience, which is what I needed. They have the spirit of true teachers, and they are genuinely interested in seeing my business grow. I am very grateful to have worked with them.
Creativity and Technology Know-How
Jennifer’s responsiveness, professionalism, creativity and technology know-how has helped to establish a website and web-based presence which has helped to successfully brand our organization. She is truly gifted and will be a great teacher/coach to others hoping to gain expertise in this field.
Teaching Methodologies Through Explanations
I have worked with Jennifer for over 10 years. Her teaching methodologies and thorough explanations really take the mystery out of technology. She makes learning accessible and affordable. she has helped our business tremendously over the years. Highly recommend!
2022-05-01
Toto Coaching is Founded
Toto Coaching is founded and building the course begins!
2021-12-28
Jennifer Sells TechCare
TechCare, a US-based Website Development Agency founded by Jennifer DeRosa was sold so that Jennifer could focus on taking all of her knowledge building websites and working with clients and putting it into Toto Coaching.
2001-03-27
TechCare is Founded by Jennifer
Jennifer forms TechCare, LLC and builds websites for her clients!
1997-03-03
Jennifer forms Executive Pages
Executive Pages was Jennifer's first Web Development Agency that she formed in 1997! She spent more time explaining to customers what websites were and how it could help grow their business during these days! Jennifer closed Executive Pages on December 18, 2001 after she had TechCare up and running!
1994-09-06
Jennifer Learns HTML
Jennifer learned HTML, the language that websites are built upon, at Providence College in 1994. She took an evening class for "fun" as she was interested in the world of websites!