Events
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The way your customers search just changed. They're no longer just typing into Google, they're asking ChatGPT, Claude, and Perplexity to find businesses like yours. And if those AI tools don't know who you are, you're invisible to that buyer. There's no page two anymore. There's one answer, and you're either in it or you're…
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AI search is changing the way customers discover businesses. Instead of relying only on Google, people are asking ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews for recommendations. If your business doesn’t show up in these results, you’re missing opportunities to be found. Join Jennifer DeRosa, Dummies Series Wiley author and MIT AI program graduate,…
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If your business has relied on the same SEO playbook for years, it is time to face an uncomfortable truth: how buyers find businesses has changed more in the last 18 months than it did in the previous two decades. As a result, the tactics businesses have relied on to improve search rankings may not…
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