eCommerce 101: How Your Existing Business Can Sell Online
If your business can’t take an order or a payment online yet, it’s worth facing a simple truth: your customers already expect that you can.
Whether you run a storefront or deliver services in person, the businesses that make it easy to buy online are winning the sale, and the ones that don’t are quietly losing customers to the ones that do.
This session is for business owners who have never sold online, or who tried it once and got stuck figuring out platforms, shipping, and taxes.
What You’ll Learn:
- Why AI-powered search (ChatGPT, Gemini, Google’s AI Mode) is changing how customers discover products, and what that means for your visibility
- How a plugin like WooCommerce or Ecwid can work with the site you already have
- What it takes to sell through marketplaces like Amazon or Walmart
- The strengths of an all-in-one platform like Shopify or Square Online
- How to keep inventory, delivery charges, and sales tax under control once you’re taking orders online
- A clear next step, whether you’re starting from zero or picking up where you got stuck
Join Jennifer DeRosa, Dummies Series Wiley author and MIT AI program graduate, and owner of Toto SEO for a free webinar on how to stay visible in the age of AI search. You’ll learn what has changed, which SEO fundamentals still matter and what you need to do differently in 2026 to remain visible online.
This webinar is hosted by COMMUNITY ECONOMIC DEVELOPMENT FUND
September 10 @ 1:00 pm - 2:00 pm EDT
Cost: Free
Register
On the registration screen, register as a GUEST by clicking this button: (you can click on this image to zoom in)
Sponsored By:
Jennifer DeRosa has been awarded:
Former Web Development Agency Owner
Founder of Toto Coaching
Founder of Toto SEO
Jennifer DeRosa
Jennifer is the author of "Building DIY Websites for Dummies," a new addition to the renowned "for dummies" series.
She is also the visionary behind Toto SEO and Toto Coaching. As the founder of Toto SEO, she specializes in offering SEO solutions tailored for small businesses. Through Toto Coaching, she provides an interactive online course, complete with weekly coaching sessions, empowering small businesses and entrepreneurs to craft websites that not only presell their offerings but also foster trust among their clientele.
Jennifer's thirst for knowledge recently led her to complete a program on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University.
Before her current ventures, Jennifer was the driving force behind TechCare, a web development agency she founded and led from 2001 to 2021, when she had a successful Exit.
Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.
She is a frequent speaker for WordPress Meetups, SCORE, and others.