Converting Visitors into Customers: Website Architecture Best Practices
Transform your website’s potential into profit with this comprehensive masterclass into the architecture that drives conversions.
In this dynamic 45-minute webinar, a veteran web developer with nearly three decades of experience will reveal the proven strategies behind high-converting websites.
Drawing from real-world success stories, you’ll discover how to structure your website to capture and retain visitor attention within those crucial first 3-5 seconds.
This isn’t just theory – it’s practical, actionable knowledge derived from thousands of website analyses and documented in “”Building DIY Websites for Dummies.””
Attendees will learn:
- How to map and optimize different user journeys based on visitor intent, ensuring every type of customer can efficiently find what they’re seeking
- Essential navigation and content organization strategies that dramatically improve user engagement and conversion rates
- Strategic placement of calls-to-action and the psychology behind color choices that drive user behavior
- Common architecture mistakes that silently kill conversion rates and how to fix them
- Practical tools and testing methods to measure and improve your website’s performance
The webinar is free no matter where you are and is sponsored by SCORE Palm Beach.
January 15 @ 12:00 pm - 1:00 pm EST
Cost: Free
Register
On the registration screen, register as a GUEST by clicking this button: (you can click on this image to zoom in)
Sponsored By:
Jennifer DeRosa has been awarded:
Former Web Development Agency Owner
Founder of Toto Coaching
Founder of Toto SEO
Jennifer DeRosa
Jennifer is the author of "Building DIY Websites for Dummies," a new addition to the renowned "for dummies" series.
She is also the visionary behind Toto SEO and Toto Coaching. As the founder of Toto SEO, she specializes in offering SEO solutions tailored for small businesses. Through Toto Coaching, she provides an interactive online course, complete with weekly coaching sessions, empowering small businesses and entrepreneurs to craft websites that not only presell their offerings but also foster trust among their clientele.
Jennifer's thirst for knowledge recently led her to complete a program on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University.
Before her current ventures, Jennifer was the driving force behind TechCare, a web development agency she founded and led from 2001 to 2021, when she had a successful Exit.
Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.
She is a frequent speaker for WordPress Meetups, SCORE, and others.