Business Webinar – Business Owners Guide to E-A-T (Expertise, Authority, Trust)
The Business Owner’s Guide to E-A-T (Expertise, Authority, Trust) is a framework for building credibility and improving online visibility, especially in search rankings. It helps businesses establish themselves as reliable sources by:
- Expertise – Showcasing deep knowledge and skill in your industry.
- Authority – Gaining recognition as a trusted leader through content, reviews, and industry mentions.
- Trust – Ensuring transparency, accuracy, and security to build customer confidence.
By focusing on E-A-T, businesses can strengthen their brand reputation, improve SEO, and attract loyal customers.
The webinar is free no matter where you are and is sponsored by Sponsored by iThink Financial
March 26 @ 8:00 am - 9:00 am EDT
Cost: Free
Register
On the registration screen, register as a GUEST by clicking this button: (you can click on this image to zoom in)
Sponsored By:
Jennifer DeRosa has been awarded:
Former Web Development Agency Owner
Founder of Toto Coaching
Founder of Toto SEO
Jennifer DeRosa
Jennifer is the author of "Building DIY Websites for Dummies," a new addition to the renowned "for dummies" series.
She is also the visionary behind Toto SEO and Toto Coaching. As the founder of Toto SEO, she specializes in offering SEO solutions tailored for small businesses. Through Toto Coaching, she provides an interactive online course, complete with weekly coaching sessions, empowering small businesses and entrepreneurs to craft websites that not only presell their offerings but also foster trust among their clientele.
Jennifer's thirst for knowledge recently led her to complete a program on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University.
Before her current ventures, Jennifer was the driving force behind TechCare, a web development agency she founded and led from 2001 to 2021, when she had a successful Exit.
Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.
She is a frequent speaker for WordPress Meetups, SCORE, and others.