The Business Owner’s Guide to E-A-T (Expertise, Authority, Trust)
Are you building a website for your business or hiring someone to do it? Then this webinar is for you.
Join Jennifer DeRosa for a powerful session that breaks down E-A-T—Google’s essential framework for content quality—and learn how to use it to build credibility, attract customers, and improve your SEO.
You’ll walk away with a clearer understanding of how to build trust, show expertise, and become the go-to resource in your space.
Attendees will learn:
● What E-A-T is and why it’s a critical part of modern SEO.
● How to build trust and authority into your website content.
● The role of Google’s Search Quality Raters and how their feedback shapes search results.
● Why YMYL (“Your Money or Your Life”) content is held to higher standards—and how it affects you.
● Actionable tips to improve your site’s E-A-T and boost your visibility in search rankings.
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The webinar is free no matter where you are and is sponsored by SCORE Space Coast
September 22 @ 12:00 pm - 1:00 pm EDT
Cost: Free
Register
On the registration screen, register as a GUEST by clicking this button: (you can click on this image to zoom in)
Sponsored By:
Jennifer DeRosa has been awarded:
Former Web Development Agency Owner
Founder of Toto Coaching
Founder of Toto SEO
Jennifer DeRosa
Jennifer is the author of "Building DIY Websites for Dummies," a new addition to the renowned "for dummies" series.
She is also the visionary behind Toto SEO and Toto Coaching. As the founder of Toto SEO, she specializes in offering SEO solutions tailored for small businesses. Through Toto Coaching, she provides an interactive online course, complete with weekly coaching sessions, empowering small businesses and entrepreneurs to craft websites that not only presell their offerings but also foster trust among their clientele.
Jennifer's thirst for knowledge recently led her to complete a program on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University.
Before her current ventures, Jennifer was the driving force behind TechCare, a web development agency she founded and led from 2001 to 2021, when she had a successful Exit.
Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.
She is a frequent speaker for WordPress Meetups, SCORE, and others.