Jennifer DeRosa

When Should You Go Live With Your New Website?

By Jennifer DeRosa

Watch this video or read the article below here! Transcript One of the things I get asked by people who are starting a new business is when should I go…

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How AI is Changing SEO and What It Means for Your Business

By Jennifer DeRosa

  Search is changing. Search Engine Optimization (SEO) is changing. The way we use the Internet is changing. The way that people online will find your business is changing. How…

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How to Create a Portfolio Page for Your Business

By Jennifer DeRosa

Watch this video or read the article below Transcript   What are some things you can include on your portfolio page? Well, here’s a basic list of things that you…

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Avoiding 404 Errors: Tips on Seamless URL Redirection

By Jennifer DeRosa

Watch this video or read the article below here! Transcript We’ve all seen that before, 404 page not found, right? You don’t want visitors to get page not found. In…

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How to Implement 301 Redirects for Your Website Redesign

By Jennifer DeRosa

Watch this video or read the article below Transcript How you implement redirects really depends on your platform you So you need to find that out. If you are using…

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Why Your Website Needs Forms And How to Create Effective Ones

By Jennifer DeRosa

Watch this video or read the article below Transcript When you add a form to your website, you can ask unlimited questions, right? You can ask the visitor for just…

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A Quick Tip to Choosing the Best Website Theme for Your Business

By Jennifer DeRosa

  Watch this video or read the article below Transcript There are many other factors to consider when choosing a theme for a website, and let’s go over a few…

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How to Create Detailed Buyer Personas to Understand Your Customers

By Jennifer DeRosa

Watch this video or read the article below Transcript This may be the most important takeaway from this entire course resonate with the real pain points and motivators of your…

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Beginner’s Guide to Implementing Structured Data on WordPress

By Jennifer DeRosa

Watch this video or read the article below Transcript Here’s a search for Top Gun Maverick. This screen is definitely not your typical search results listing. You can see all…

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The Dos and Don’ts of SEO: Ethical Optimization Techniques

By Jennifer DeRosa

Watch this video or read the article below Transcript Black hat SEO techniques are unethical and they violate search engine’s terms of services and guidelines. By manipulating these algorithms, it…

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Are you looking to build your own website but don't know where to start? Meet Jennifer DeRosa, the author of "Building DIY Website for Dummies" and the founder of Toto Coaching. With over two decades of experience in website design and development, Jennifer has helped countless businesses establish their online presence using platforms like WordPress, Wix, Squarespace, GoDaddy, and Shopify.

In her book, Jennifer shares her expertise on how to build a website from scratch, guiding you through the process. But that's not all – Jennifer also offers companion courses at Toto Coaching, where you can learn how to optimize your website for search engines (SEO), build a WordPress website, and develop strategies to convert leads and presell services.

As the owner of Toto SEO, Jennifer also helps small businesses improve their online presence and SEO. She has a wealth of knowledge and experience in the industry, having owned a web development agency for over 23 years, spoken at numerous events, attended WordCamps and WooCamps across the country, and even ran local WordPress Meetups. She is a frequent speaker for WordPress Meetups, SCORE, and others.

Jennifer's thirst for knowledge recently led her to complete a course on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University.

Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.