Jennifer DeRosa

How to Make Your Own Website – Online Class | Toto Coaching

By Jennifer DeRosa

Skip to content FacebookTwitterLinkedinYoutubeInstagram         Expert, Experienced Website Developers Who Will Empower You Guidance | Strategy | Results   If you are looking for expertise You’ve Come…

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When Should You Go Live With Your New Website?

By Jennifer DeRosa

Watch this video or read the article below here! Transcript One of the things I get asked by people who are starting a new business is when should I go…

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How AI is Changing SEO and What It Means for Your Business

By Jennifer DeRosa

  Search is changing. Search Engine Optimization (SEO) is changing. The way we use the Internet is changing. The way that people online will find your business is changing. How…

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How to Create a Portfolio Page for Your Business

By Jennifer DeRosa

Watch this video or read the article below Transcript   What are some things you can include on your portfolio page? Well, here’s a basic list of things that you…

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Essential Elements of Local Business Structured Data

By Jennifer DeRosa

Watch this video or read the article below here! Transcript What is local structured data? With local structured data, there are required pieces of information that you must put on…

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Tips to Creating an Effective Privacy Policy for Your Website

By Jennifer DeRosa

Watch this video or read the article below Transcript   What needs to be included in a basic privacy policy? Whether you’re targeting visitors in GDPR countries or not, it’s…

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Avoiding 404 Errors: Tips on Seamless URL Redirection

By Jennifer DeRosa

Watch this video or read the article below here! Transcript We’ve all seen that before, 404 page not found, right? You don’t want visitors to get page not found. In…

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How to Implement 301 Redirects for Your Website Redesign

By Jennifer DeRosa

Watch this video or read the article below Transcript How you implement redirects really depends on your platform you So you need to find that out. If you are using…

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Why Your Website Needs Forms And How to Create Effective Ones

By Jennifer DeRosa

Watch this video or read the article below Transcript When you add a form to your website, you can ask unlimited questions, right? You can ask the visitor for just…

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A Quick Tip to Choosing the Best Website Theme for Your Business

By Jennifer DeRosa

  Watch this video or read the article below Transcript There are many other factors to consider when choosing a theme for a website, and let’s go over a few…

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Are you looking to build your own website but don't know where to start? Meet Jennifer DeRosa, the author of "Building DIY Website for Dummies" and the founder of Toto Coaching. With over two decades of experience in website design and development, Jennifer has helped countless businesses establish their online presence using platforms like WordPress, Wix, Squarespace, GoDaddy, and Shopify.

In her book, Jennifer shares her expertise on how to build a website from scratch, guiding you through the process. But that's not all – Jennifer also offers companion courses at Toto Coaching, where you can learn how to optimize your website for search engines (SEO), build a WordPress website, and develop strategies to convert leads and presell services.

As the owner of Toto SEO, Jennifer also helps small businesses improve their online presence and SEO. She has a wealth of knowledge and experience in the industry, having owned a web development agency for over 23 years, spoken at numerous events, attended WordCamps and WooCamps across the country, and even ran local WordPress Meetups. She is a frequent speaker for WordPress Meetups, SCORE, and others.

Jennifer's thirst for knowledge recently led her to complete a course on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University.

Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.