
How to Optimize a Website Page for Search Engines, Step-by-Step
Are you a small business owner or entrepreneur struggling to get your website noticed? You know that you need to optimize your website for search engines, but where do you start?
Join us for this informative webinar on June 17 from 12:00 pm, where Jennifer DeRosa of Toto SEO will break down the process of Search Engine Optimization (SEO) and provide you with actionable steps to improve your website’s visibility.
You will learn:
- The art of strategic keyword placement for maximum impact
- Insider tips for crafting SEO-friendly URLs that search engines love
- The power of heading tags and how to use them effectively
- The delicate balance of keyword density – how much is too much?
- Image optimization techniques that boost both SEO and user experience
- The secret sauce of internal and external linking for SEO success
- How to write irresistible meta titles and descriptions that demand clicks
- Proven strategies to keep visitors engaged and coming back for more
- The ultimate goal: turning visitors into customers through smart conversion optimization
The webinar is free no matter where you are and is sponsored by SCORE Fairfield County.

Former Web Development Agency Owner
Founder of Toto Coaching
Founder of Toto SEO
Jennifer DeRosa
Jennifer is the author of "Building DIY Websites for Dummies," a new addition to the renowned "for dummies" series.
She is also the visionary behind Toto SEO and Toto Coaching. As the founder of Toto SEO, she specializes in offering SEO solutions tailored for small businesses. Through Toto Coaching, she provides an interactive online course, complete with weekly coaching sessions, empowering small businesses and entrepreneurs to craft websites that not only presell their offerings but also foster trust among their clientele.
Jennifer's thirst for knowledge recently led her to complete a program on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University.
Before her current ventures, Jennifer was the driving force behind TechCare, a web development agency she founded and led from 2001 to 2021, when she had a successful Exit.
Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.
She is a frequent speaker for WordPress Meetups, SCORE, and others.