Converting Visitors into Customers: Website Architecture Best Practices
A beautifully designed website isn’t enough, if visitors can’t find what they need, they won’t convert.In this session, we’ll walk through how smart website structure, clear pathways, and intentional navigation can dramatically improve engagement, leads, and sales.
You’ll leave with practical fixes you can apply right away.
This isn’t just theory – it’s practical, actionable knowledge derived from thousands of website analyses and documented in “”Building DIY Websites for Dummies.””
Attendees will learn:
- How website architecture shapes user experience, SEO, and conversions
- How to map the buyer’s journey and guide visitors step-by-step
- Proven menu and navigation structures that reduce friction
- How to create clear, compelling paths to your calls-to-action
- Ways to organize content so people (and Google) can actually use it
- Simple testing tools to see what’s working and what isn’t
The webinar is free no matter where you are and is sponsored by SCORE Palm Beach.
January 16 @ 12:00 pm - 1:00 pm EST
Cost: Free
Register
On the registration screen, register as a GUEST by clicking this button: (you can click on this image to zoom in)
Sponsored By:
Jennifer DeRosa has been awarded:
Former Web Development Agency Owner
Founder of Toto Coaching
Founder of Toto SEO
Jennifer DeRosa
Jennifer is the author of "Building DIY Websites for Dummies," a new addition to the renowned "for dummies" series.
She is also the visionary behind Toto SEO and Toto Coaching. As the founder of Toto SEO, she specializes in offering SEO solutions tailored for small businesses. Through Toto Coaching, she provides an interactive online course, complete with weekly coaching sessions, empowering small businesses and entrepreneurs to craft websites that not only presell their offerings but also foster trust among their clientele.
Jennifer's thirst for knowledge recently led her to complete a program on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University.
Before her current ventures, Jennifer was the driving force behind TechCare, a web development agency she founded and led from 2001 to 2021, when she had a successful Exit.
Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.
She is a frequent speaker for WordPress Meetups, SCORE, and others.