Ask Toto Coaching

Great question.

When you build a website there are three high-level tasks that need to get completed:

1. Develop strong messaging
2. Gather content
3. Physically build the website

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If you ask MOST website developers who work on small to medium websites that are classic brochure types of websites and charge between $10,000 – $100,000, they will most likely tell you that:

1. We work on messaging by researching the industry, interviewing employees and clients, and they most likely will be familiar with messaging as they create websites in one niche that they know very well.
2. Our biggest issue is getting content from the client (you in this case)
3. Physically building the website is the easy part

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If you ask MOST website developers who work on small to medium websites that are classic brochure types of websites and charge between $3,000 – $10,000, they will most likely tell you that:

1. We work a bit on messaging but that is not the core focus of what we do
2. Our biggest issue is getting content from the client (you in this case)
3. Physically building the website is the easy part and is our strength

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If you ask MOST lower end website developers who work on small to medium websites that are classic brochure types of websites and charge between $500 – $3,000, they will most likely tell you that:

1. We do not help with messaging maybe we will change a word or two
2. Our biggest issue is getting the content from the client but we will grab images and text from the Internet, we will reuse the same images and copy for all the websites we develop, or we will use AI to write generic copy for your website.
3. We will use a template and not make a lot of modifications

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What if you want to

1. Develop strong messaging that resonates with your potential customers
2. Gather & organize all of your content easily
3. Physically build the website yourself or have someone do the “easy part” for you

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Then the Toto Course would be great for you for the following reasons:

1. It will help you develop strong messaging
   A good chunk of our course is build around resonating with the visitor. You are not there next to them while they are on their computer or device. Your WEBSITE needs to say all of the exciting and amazing things you want to tell them! The Toto Coaching course will teach you how to come up with great messaging that will convert visitors into leads! Even if you take this course and then end up hiring someone, you will be WAY ahead of the game especially in terms of strategy because as you see in the lists above, most web developers on the low end do NOT focus on strategy and messaging!
2. The course will help you gather and organize your content
   Our process is not like any other process you will see anywhere. We have developed our content development process over the past 28 years building websites. We will walk you through writing your content for visitors and for search engines in a simple and unfolding way. You will know what to include on each page of your website and you will create checklists for yourself so that you will gather each piece of content easily.
3. Our course will show you how to lay out your content
   The course does not go over how to use individual platforms, how to drag modules onto a page, etc. but instead how to take your content and make it highly effective. We will walk you through each piece of the web building process so that you can build your own website and do these tasks easily on your own in the correct order. There are a lot of platforms to choose from when it comes to building websites, and each platform has tons and tons of help documents and support to help you use their software. We don’t need to replicate the amazing resources they have put together, so that is not part of this course. Then again, physically assembling the pieces of content is sometimes the easiest part of the whole process of building a website!
   
   
   

   In ADDITION, our course will help you with:

   
   
4. SEO: Setting up your site for Search Engine Optimization. We go over so many tactics and strategies for good SEO. You will have an amazing understanding of SEO after taking this course and you will know what is important and where to focus your energy.
5. It will help you with layout and design: while we don’t design out pages for you, we go over all of the elements in design and how to lay out pages and content so that the message is effective and beautiful!
6. The course will help you build a website that will grow your business, it is not simply a “How to” class, but instead it is a lot of thinking about how to use your website as a tool to build trust.
   
   

What if you do both: Take this website building class AND hire a web developer?

You would have an amazing result.

You would go through the class, develop targeted messaging, gather your content, develop your keyword list, create your site map, know what you will put on each page of your website, understand what is important and what is not, and know when you are getting services that you should pay for and value.

Then, you could give the new web development agency all the valuable content you gather and write and have them simply put it together if you did not want to manually do that part. At that point you could also hire a newbie to do that because you will have done all of the valuable parts such as writing for your potential customer, writing for Google, and writing to build trust as well as creating visuals that support your message.  All that needs to be done later is putting it together!  Can you imagine how much money you will save if you have all of this content ready?

The Bottom Line:

So, in short, the answer to your question is: you could take the course and put it all together yourself or you could decide to give your content to someone to just physically build it and in either of these scenarios, you will have a better website than you could have imagined!