How to Add Team Members on Your Website

Adding team members to specific pages on your website is a practical approach that can significantly enhance your site’s functionality and visibility. There is a  why and how of incorporating team members into your website.

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Adding team members to particular pages on your website is helpful for visitors who want to engage with you for a service but need to choose a provider.This also helps search engines understand your site and what content relates to what.

Attorney websites, healthcare websites, they are great examples of this. For an attorney website, you might have pages that pertain to each practice area your firm practices.And then on each practice area page, you could list the attorneys who practice this type of law with links to the attorney’s full profile.

On an orthopedist website, you may have a service page for hip replacements. And then on that hip replacement page, you could have all of the doctors in your practice who do hip replacements.This concept applies to preschools and teachers, sports teams and coaches, photography services and photography, photographers and more.

Again, when we include the team members who are related to this service, it helps boost our SEO because we’re adding internal links to other pages on our website as well as helping the visitor.

Let’s go over this a little more in detail

Why You Should Consider Adding Team Member Profiles to Your Site

A potential client lands on your website seeking legal services. They’re not just looking for generic information; they want to know who the attorneys are, their expertise, and perhaps even see their faces.

This is where adding team members to specific pages becomes invaluable. Whether you’re a law firm, healthcare provider, school, or any service-oriented business, this strategy helps visitors connect with the right individuals quickly.

But it’s not just about humanizing your website. From a technical standpoint, integrating team members into relevant pages boosts your SEO. It’s like connecting the dots for search engines, making it easier for them to understand your site’s structure and content relationships. Internal linking is a powerful SEO tool, and adding team members is a practical way to implement it.
We have a lesson devoted to this topic in the Toto Coaching Fast Track.

Adding a team member profile page to your website is an ideal means to visually represent the individuals behind your organization.

Practical Applications of Adding team Members to Your Website

Tailoring the Concept to Your Industry

Law Firms: Showcasing Practice Areas and Attorneys

For attorney websites, consider having dedicated pages for each practice area. On these pages, list the attorneys who specialize in that specific field, complete with links to their detailed profiles. This not only aids visitors in finding the right lawyer but also sends positive signals to search engines, enhancing your website’s overall visibility.

Healthcare Providers: Connecting Services with Practitioners

In the healthcare industry, particularly for specialists like orthopedists, create service-specific pages. For instance, a page dedicated to hip replacements should feature all the doctors in your practice who specialize in this area. This not only informs your website visitors but also strengthens your site’s SEO by creating relevant internal links.

Education Sector: Linking Teachers with Classes

For schools, preschools, or educational institutions, consider implementing this strategy for showcasing teachers and staff. Each class or program page can include a list of teachers involved, making it easier for parents and students to connect a face with a name. Again, from an SEO perspective, this adds depth to your site’s structure.

Service-based Businesses: Highlighting Teams and Individuals

Whether you offer photography services, sports coaching, or any other service, think about how you can highlight the team members relevant to each service. For a photography website, this could mean featuring specific photographers alongside their respective services. This approach ensures that your website is not just a digital brochure but a dynamic platform for users and search engines.

Implementation Guide for Adding Team Members

Now that we’ve established the importance of incorporating team members let’s go onto the process for non-technical users and web designers;

Identify Key Pages

Determine which pages on your website could benefit most from showcasing team members. This could include service pages, practice area pages, or any section where a personal touch would enhance user experience.

Create Dedicated Sections

For each identified page, create dedicated sections to feature team members. This could be a simple list with names and roles, accompanied by links to their detailed profiles.

Leverage Website Builders or Content Management Systems (CMS)

Most website builders and CMS platforms have user-friendly features for adding team members. Explore your platform’s capabilities and use built-in tools or plugins to streamline the process.

Craft Compelling Team Member Profiles

For non-technical users, creating individual profiles might seem daunting. However, emphasize simplicity and focus on essential details: name, role, a brief bio, and a professional photo. Encourage team members to provide a personal touch, helping visitors connect on a human level.

Ensure Responsive Design

Remember, a significant portion of your audience accesses your website via mobile devices. Always ensure that the team member sections display seamlessly on various screen sizes, maintaining a positive user experience across devices.

Measuring the Impact and Extending the Benefits of  Adding Team Members

As you implement these changes, keep an eye on your website analytics. Track changes in user engagement, bounce rates, and, of course, improvements in search engine rankings. The positive impact may not be immediate, but over time, you should see a more interconnected and user-friendly website.

Beyond the technicalities, consider the human element. Encourage your team members to share their experiences and insights on your website. This not only adds a personal touch but also provides fresh, relevant content—a win-win for both users and search engines.

Adding team members to specific pages on your website isn’t just a trend; it’s a smart move that benefits both your users and your site’s visibility. Whether you’re a solo web designer or part of a large business, implementing this strategy is within reach. So, take the reins, personalize your website, and watch as your online presence becomes more engaging and discoverable.

Do you have any questions about how to display your team member profiles in? Book a one-on-one Website Consulting and Coaching with me.


This is the Toto way.

About the Author

Jennifer DeRosa

Are you looking to build your own website but don't know where to start? Meet Jennifer DeRosa, the author of "Building DIY Website for Dummies" and the founder of Toto Coaching. With over two decades of experience in website design and development, Jennifer has helped countless businesses establish their online presence using platforms like WordPress, Wix, Squarespace, GoDaddy, and Shopify. In her book, Jennifer shares her expertise on how to build a website from scratch, guiding you through the process. But that's not all – Jennifer also offers companion courses at Toto Coaching, where you can learn how to optimize your website for search engines (SEO), build a WordPress website, and develop strategies to convert leads and presell services. As the owner of Toto SEO, Jennifer also helps small businesses improve their online presence and SEO. She has a wealth of knowledge and experience in the industry, having owned a web development agency for over 23 years, spoken at numerous events, attended WordCamps and WooCamps across the country, and even ran local WordPress Meetups. She is a frequent speaker for WordPress Meetups, SCORE, and others. Jennifer's thirst for knowledge recently led her to complete a course on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University. Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.

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