Private Website Design Coaching

Personal Private 1-on-1 Zoom Calls With a Professional Website Developer Coach

PLUS the Toto Coaching Course!

Are you ready to build an amazing website with personal guidance from a professional website developer with years of experience?  We are ready to build this website with you!


Our Toto 1-on-1 program is a unique program.  You will have access to all of our online lessons as well as our live weekly coaching sessions, and in addition to all of this support, you will be able to schedule 5 private one-on-one sessions with one of our coaches during the 3 months of your membership!  We can review your website, review your content and design, offer you advice, help you fix issues, help you implement a new feature, and more.


The Toto 1-on-1 program will help you build a next-level website!

What You Get With Toto 1-on-1 Coaching


Personal guidance with 5 one-hour private coaching sessions with one of our professional website development coaches


Save time with self-paced, online lessons and classes that you can complete on your own schedule


Save money with professional guidance to create a website that gets found online


Save your sanity with organized, easy-to-understand training modules


Feel empowered with weekly online coaching sessions where you can have your questions answered


Feel confident you are building your website the right way


Get better results than what an inexperienced web developer would provide


The Toto Coaching experience leads to a finished and launched high-quality website, ultimately getting higher-quality customers


  • 1

    Getting Set Up

    Register your domain, Choose your platform, Set up email, Get your site protected so you can have peace of mind - Do it Right from the Beginning!

    You will learn: Registrar, Platform, Hosting, Nameserver, Email Addresses & Hosting, Malware Protection, Backup, Building Live

  • 2


    Understand SEO and what matters, How to think like Google so you can build a site that Google understands!

    You will learn: What is SEO, Google's Model, Optimizing Pages, Google Accounts, Keywords, Keyword Research, White Hat SEO, Google Business Account, Google Reviews, Schema Markup, Local Search

  • 3

    Resonating with Visitors

    Get your messaging spot on so your website presells your service or product and visitors stay on your website!

    You will learn: Buyer Personas, Emotional Response, Discovery

  • 4

    Site Structure

    Here we go, this is the fun part... Organize and plan out what you need to do: This module is like writing an outline for a paper and it will make building your website so much easier and faster!

    You will learn: Writing Your Site Map, URL Naming, Titles and Meta Descriptions, What to put on your page: Services, Portfolio, Contact, About, Blog, Privacy Policy, Terms of Service, E-commerce, Events, Support/Donate, Landing.

  • 5


    This module is super important.  Trowing images and videos up on your website without optimizing and naming them correctly can cost you. Throwing text on a page without thinking about how Google reads it and how visitors will read and react to it is a huge mistake!

    You will learn: Outlining Copy, Writing for SEO, CTAs, Duplicate Content, AI, Stock Images, Your Photography, Image Editors, Image Sizing, Image Optimization, Naming Images, Video Stock, Your Videos, Video Hosting

  • 6


    Design can make or break your website. We will explore modern design elements, and what makes a website pop!

    You will learn: Good Design Practices, Colors, Fonts, Images, White Space, Special Design Features, Header Layout, Footer Layout, Home vs. Interior Pages, Favicons, Themes

  • 7

    Creating and Laying Out Pages

    Time to build!  We will review what you have learned, and how to put it into practice. In addition, you will learn about some technical things that should be on your website. 

    You will learn: Putting it all together, Accessibility, GDPR Compliance, All About Forms

  • 8

    Going Live

    Going live is not just flipping a switch! Here is your list of things to check to make sure you did not make any mistakes on your website that will cost you customers!

    You will learn: Changing A Records, Redirects, Checklists, Google Analytics, Optimizing Pages, SSL Certificates, Mobile Responsive Pages

  • 9


    Now that we have build an amazing site, let's measure how it is doing and where we need to improve.  Your website should be an extension of your front door that you are constantly maintaining and improving!  Where do you need to improve? Here are tools that will give you guidance.

    You will learn: Using Google Search Console, Google Analytics, Google Business, Heat Maps, Other Tools

  • 27 Hours of Video Lessons

  • 9 Modules, Over 100 Lessons

  • Self-Paced and Online

  • Organized Assignments

  • Optional Group Coaching

  • Optional Private Coaching Plan Upgrade

  • For Non-technical and Technical People

  • We Guide You, You Build Your Website



Downloadable worksheets, guides and checklists


Weekly live coaching sessions


Access to a private group with other students

Frequently Asked Questions

Once you sign up, you will have access to all of the video lessons and live coaching for 3 months, and you are able to extend your membership on a monthly basis with a monthly subscription for as long as you would like!

Some of our students like to keep the monthly access to refresh their memory or to have help when they would like to make tweaks to the website.

Remember, your website is an integral part of your sales process and the more attention you give it over the years, the better it will perform, and the more leads you should get. Keep your membership and attend the live coaching sessions to get new, fresh ideas as your business grows.

Ah, this is a great question. We have built this class so that you should be able to complete your website comfortably in 4-10 weeks.  You can do this faster or slower depending on:

  • If you have a logo and color scheme already
  • How much time you have to put into building your website
  • How much copy you already have written that you can repurpose
  • How many images, photos, and videos you have taken already
  • How organized you are (Do you have your photos organized on your computer sorted by name or into folders?)
  • How decisive you are
  • How many pages you will have on your website

We have built small 4-5 page brochure-type websites in a weekend so it can be done!  We have built this class so that you should be able to complete your website comfortably in 4-10 weeks.

We have recorded around 27 hours of video lessons if you choose to watch all lessons.  

You can also choose to attend our hour-long live coaching sessions, or you can watch them later. 

Besides the video lessons and the live coaching, you will need to set aside time to build your website. Some of our lessons have time baked into the lesson so that you can pause the video, do some work, and then resume the lesson. Others will have an assignment for you to complete on your own time after watching the lesson.  The amount of time that the assignments take you depends on how much material you have prepared already and how organized you are.

Yes!  We hope that you watch ALL of the video lessons so that you have comprehensive knowledge regarding building your website, but certainly if you already understand a concept (for example, you already have email hosting set up, you don't need to watch the email hosting lesson unless you want to make sure yours is the best!) you don't need to watch that lesson.

The lessons have been put together in order: we have perfected this process over 25 years of building websites with many, many customers and it works.  We suggest you watch the videos and do the assignments in the order presented to get the most out of our course with the least frustration, but you are a free person and you can feel free to watch them in a different order.

To get the best results, you will be working on your website as you go along.  Sometimes we will have you pause a lesson and complete some assignments right while watching a video lesson. Other times we will give you an assignment that you should complete prior to watching the next lesson.  

If you have a lot of time and you are the type of person that likes to have an overview of what you should do prior to starting a task, you could watch all of the video lessons, then go back to the beginning and complete the assignments for each one. 

Either way, you will have guidance throughout the web-building process.

While we don't try and steer you to one platform or another, we do have a lesson very early on in the course that discusses what you should look at when choosing a platform. You should choose the platform that you personally feel the most comfortable using.  

Also, remember that you can always start with one platform initially and as you outgrow the platform you can rebuild on a different platform that meets your needs later on in your business growth.  Yes, it will be more work to rebuild your website on a different platform, but after taking this course you will have an understanding of all the concepts you need as well as a base of a website with content, so the work will be not as intensive as building your first website.  

To use the software to build your website, you need to learn things like how to add a heading or a photo or a paragraph to a page, how to create a new page, how to change your logo, colors, fonts, and more. Some platforms make this easier than others for sure!

Toto Coaching gives you a solid understanding of website building and best practices. We will not go over how exactly to use the software you are using to build your website. Many of the platforms available have wonderful support areas where you can look up answers to your questions, they have a support helpdesk where you can send a ticket in about an issue or question, or there are tons of videos online that explain how to use the software.  

We do have a user group where you can ask questions of other Toto students and get feedback, and you can also answer questions that other students have as well!

Yes!  During some of our live, weekly coaching sessions, we will answer questions regarding website building from our students!  You will learn how to submit a question and we will answer this on a weekly basis!

Yes!  Many of our students already have a website that is either complete or half-built.  

Some of our students have started this process and have gotten frustrated because they are not experts in web building, they are experts in their field. Toto Coaching is perfect in this situation because these students know what they are looking for, and have already discovered how much they don't know!  

Some of our students have a live website that they have problems editing or they would like to make their website better.  Toto Coaching is perfect in this situation because our course is all about making your website the best it can be - building it properly.

Yes, we offer a 100% money-back guarantee within 14 days of signing up.

We hope that you are able to finish your website by yourself like so many of our students, but sometimes life gets in the way and you get too busy, we understand.  Since we have been in this industry so long, we do have referrals in this case.

Yes. One of the biggest differences in the Toto Coaching course compared to others is that we explain technical things in plain, normal English language that anyone can understand. The scripts for our lessons have been watched and reviewed by a cross-section of different people with different technical levels who have given us feedback to make sure that we are clear when we explain a concept!

Yes! If you would like private coaching, you have two options:

  1. You can sign up for private website coaching hours a-la-carte by the hour.  You will receive intensive sessions with a seasoned web developer who will answer your questions, look at your website, and give you advice.  This is a great option for those who want to build an amazing website and are looking for a personal guide. Learn more here:
  2. Sign up for our full Toto Coaching course with 5 hours of private coaching included. With this option, you get the course lessons, the live, weekly coaching and the 5 private coaching sessions when you feel they would be most beneficial to you.

    You will receive intensive sessions with a seasoned web developer who will answer your questions, look at your website, and give you advice.  This is a great option for those who want to build an amazing website and are looking for a personal guide.

    Learn more about our Toto 1-on-1 here: