Thank you for signing up for Boot Camp: SEO for Marketers and Small Businesses!

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By signing up, you and your team will be embarking on a comprehensive journey into the world of Search Engine Optimization (SEO). The aim is to equip you with a solid understanding of SEO principles, which you can then apply to all future website content creation. Whether you're adding monthly blog posts or revamping your entire website, this knowledge will empower you to write in a more SEO-friendly manner.

 

This training program is organized into five distinct one-hour sessions, offering flexibility to suit your team's schedule. We can tailor the frequency of these sessions to your convenience. Options include meeting once a week over a span of five weeks, daily sessions over one workweek, or a more distributed approach with two sessions per week for two weeks, followed by a single session in the third week.

Book Additional Sessions

Please have the following access prior to our first meeting:

 

Session Agenda

  • 1

    Search Engine Mindset and Positioning

    • What SEO is
    • The Search Engine Mindset
    • Measurements & Tools: GA, GSC, Rank Brain
    • Search Intent
    • Buyers Journey

  • 2

    Keywords & Optimizing

    • Keyword types
    • How to Perform Keyword Research
    • On page optimizing
    • Titles, Meta Descriptions, Heading
    • Tags, Keyword Density,
    • Alt Tags, Links

  • 3

    Deep Dive Into Google Search Console

    • Users and Permissions
    • Site Map
    • Links
    • URL Inspection
    • Interpreting Performance statistics
    • Strategies and Changes to make on your website.

  • 4

    Authoritativeness

    • Backlinks
    • Links section of GSC
    • Domain Authority
    • Page Quality Raters
    • Helpful Content Update
    • E-A-T
    • Information Gain Score
    • Cornerstone Content

  • 5

    Schema Markup & Google Business Profile

    • Schema Markup
    • Local Schema Markup
    • Populate Google Business Profile including Reviews & Posts
    • Wrap up and Q&A

Thoughts from former students

Thanks so much for all the rich and valuable information. Clearly a lot more to learn in this area and I look forward to diving into it further.

This was an excellent introduction and overview to Google Search Console and provided a great deal of immediately actionable content.

– Whitney Lowe

I found this course to be incredibly valuable in understanding how Google looks at my website and reports back.

Armed with this information, I can make great improvement to my company's website. 

100% Recommend! 

– Kelli Carrington

“I just finished the Toto Coaching Google Search Console Bootcamp.  I learned so much as well as gained more confidence in optimizing my website to perform better and rank higher in Google Search!

 

Jennifer is clearly an expert and a great communicator.  She made a topic that can get very technical and complicated less scary as well as easy to understand!  I feel much better about going into the GSC and making the changes and finding the problems!

Thank you Jennifer and Toto Coaching!

I would recommend this course to anyone who is managing a website that needs to be found. I look forward to taking more Toto Coaching training classes soon! ”

– Gregg Migliore